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I had never laughed so hard in my life, that is, until the next week when our entire session was spent in front of a VCR and my first ever encounter with the Marx Brothers. I won’t lie and regale you with some fictional account of precocious preteen film analysis.
Cinemagoers also received a QR Code that unlocked an in-game event in the highly anticipated Cin Events secured a post from Uni Lad Film to support the trailer release: The post received: 15M views, 230K reactions, 97K comments, 226 shares.
Online marketing campaign: Utilising sponsored posts of Facebook and You Tube, the aim was to create some buzz around the event, targeting nostalgic fans of the franchise and parents with young Pokémon fans.
The campaign exceeded 2.2m impressions: Fandom: Cin Events ran promotional activity with Fandom including page takeovers, MPU’s, Skins banners and skyscrapers. This activity also resulted in interaction via the Wikia Pokemon communities including articles and blogs.
Impressions per site: 2,500 adults and 3,750 children for a 2 week period over the October school holiday.
JCDecaux UK: Cin Events ran a digital 6 sheet campaign in shopping malls across the country from 9th-22nd October, with focus on major cities i.e. The total number of impressions for this campaign was: 3.9m.
That same year, we were introduced to many of the other giants of the vaudeville stage: W. Fields, Mae West, and Burns and Allen (among others). Some of them, like the Marx Brothers, have remained high water marks in my personal history with film comedy.
Others, like Mae West, I never truly appreciated until I was older.
It proved to be Uni Lad Film’s most popular ever post with fantastic like to share ratios : ARTNERSHIPSCin Events partnered with Immediate Media to promote the film in their publications.
In Mega magazine a full page was used to advertise the event, plus an appearance in the ‘What’s Hot’ article in Girl Talk.
For my part, I was already well-acquainted with the Three Stooges (at the time, our local PBS affiliate would show a few shorts every Sunday night) when the after school program I was a part of began a year of work revolving around the history and practice of Vaudeville.
(In retrospect, I am baffled by the prospect of immersing half a dozen ten-year-olds in the popular culture of their great grandparents twice a week for a year, but it goes a long way to understanding the weirdo I turned into.) As part of that program, we studied all manner of American Vaudeville entertainment (except plate spinning), but comedy left the most lasting impression. Finally, I had a name for what the Three Stooges were doing. Then, my teacher moved on to Abbot & Costello and showed us “Who’s On First”.
I was about 10 years old when I first encountered the term .