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There have been a few newcomers to this space, including UK-based Mush or San Francisco-based Winnie, for example.But Mush has not had pickup stateside, and Winnie is focused on being a Yelp for moms, more than a social community.
Kennedy disagrees, coming down more on the side of connecting with people like yourself.
She found that many of the mom communities today are still a bit “old-fashioned” – often websites, not apps, or online forums.
Even Facebook groups, where many moms congregate today, are like a modern take on forums, and not necessarily a place to make close friends.
An App For Friendships Using an app to make friends is something major dating apps are now trying to expand into, including with Bumble’s BFF feature and Tinder Social.
Like dating apps, Peanut uses a swiping mechanism to connect potential friends – a swipe up will give the other mom a wave, and a swipe down lets you skip their profile.
He left the role last year, and now works in Chicago.
Kennedy, meanwhile, is based in London, and the company also has staff in New York.
When two moms match, you can start a chat right from the match screen.
You can also create a group chat in the app, where you’re able to suggest an activity and poll the others for a preferred time.
When the poll wraps, you can tap to turn the poll into an invite and another tap adds it to your calendar.
Now live, the challenge for Peanut will be user adoption.
Being a new parent can become an isolating experience, where you’re thrust into a world of playdates over happy hours – a change that can lead to dwindling time spent with friends who share a different schedule and set of priorities.